{"id":2437,"date":"2025-06-27T23:54:22","date_gmt":"2025-06-28T03:54:22","guid":{"rendered":"https:\/\/africtouch.com\/about-us\/"},"modified":"2025-09-09T21:05:44","modified_gmt":"2025-09-10T01:05:44","slug":"about-us","status":"publish","type":"page","link":"https:\/\/africtouch.com\/en\/about-us\/","title":{"rendered":"About us"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tThe AFRICTOUCH story\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t AfricTouch<\/a> is the story of a love affair with Africa.\n
From Senegal to Mali, via the Maghreb countries, we were enchanted by the dance of colors, the softness of fabrics and the magic of the hands that shape them. Each woven thread, each drawn motif carries the soul of a people and the memory of its traditions.\n\nWe created Africtouch so that these marvels could cross borders and dress the world.\nBehind each piece lies a craftsman, a dream, a story. By adopting it, you support more than 50 artisans across a dozen African countries, preserve ancestral know-how and proudly wear a part of a vibrant, living Africa.\n\nMore than a garment, it's an emotion. More than a style, it's a bond.\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tOUR CORE VALUES\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tAt AfricTouch, our values are more than just words on our website. They are the foundation of every action, every partnership and every creation we propose.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tAUTHENTICITY\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tAuthenticity means honoring heritage without distorting it. Every weaving technique, every pattern, every color has a history stretching back thousands of years.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tINCLUSION AND DIVERSITY\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tInclusion means celebrating beauty in all its diversity. African fashion is rich in 54 countries and thousands of ethnic groups. We refuse to reduce this diversity to a few clich\u00e9s and celebrate each cultural specificity.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tCULTURAL EDUCATION\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tEducation means transforming purchase into discovery. We believe that every garment is a gateway to understanding Africa. Our educational mission fights prejudice and reveals the sophistication of African craftsmanship.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tCULTURAL RESPECT\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tRespect means listening before speaking, learning before teaching. We strive to understand and pass on the cultural richness they represent, without appropriation or distortion.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

The AFRICTOUCH story AfricTouch is the story of a love affair with Africa. From Senegal to Mali, via the Maghreb […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-2437","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/africtouch.com\/en\/wp-json\/wp\/v2\/pages\/2437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/africtouch.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/africtouch.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/africtouch.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/africtouch.com\/en\/wp-json\/wp\/v2\/comments?post=2437"}],"version-history":[{"count":1,"href":"https:\/\/africtouch.com\/en\/wp-json\/wp\/v2\/pages\/2437\/revisions"}],"predecessor-version":[{"id":2448,"href":"https:\/\/africtouch.com\/en\/wp-json\/wp\/v2\/pages\/2437\/revisions\/2448"}],"wp:attachment":[{"href":"https:\/\/africtouch.com\/en\/wp-json\/wp\/v2\/media?parent=2437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}